CLASSIFIED ADVERTISING IS A PROVEN METHODClassified Advertising Has Always Been, And Will Continue To Be The Favorite Method For Mail Order "Pros" To Advertise. Almost All Mail Order Pros Started With These Tiny Inexpensive Ads Since They Represent The Best Cost Effective Way To Reach Millions Of People.TWO BASIC METHODSTwo Basic Methods Are Used With Classified Advertising. (1) Place An Ad Offering FREE Literature, And Then Send Your Literature To All Inquiries. A "free" Offer Will Always Out Pull An Ad That Requests Money, But Your Overall Profits May Be Larger Since You Will Generate More Inquiries. This Method Is Excellent When You Are Also Collecting "Opportunity Seeker" Names That You Can Rent. You Should Be Able To Generate Fresh National Leads For .20 To 1 Using This Method. (2) Offer A Report For 2 Or 3 And Then Send Out Other Offers With Your Orders. This Eliminates The "Opportunity Seeker" Who Never Buy Anything, And Your Operation Is Much Cleaner And Void Of "busy" Work.OVER 200 LISTED PUBLICATIONSThe Following Is A Listing Of Over 200 Magazines That Offer Classified Advertising. The First Group Of Magazines Represent The Mail-order "Pros" Favorites, And They Will Always Out Pull Other Magazines For Opportunity Offers. The Second Group Has Been Selected From Thousands Of Other Magazines (1) They Offer Classified Advertising, And (2) They Are The Least Expensive (Word CostCirculation Ratio). Notice That The Last Column Provides The Word CostCirculation Ratio. That Is, This Ratio Shows You How Much It Will Cost You For Each Word For Every 1,000 People Who Get The Magazine. The Lower This Ratio Is, The More Cost Effective It Is. For Example, If You Were To Advertise In The National Enquirer, It Would Cost 8.95 For Each Word, And It Will Cost You .0023 For Each 1,000 Persons That Get The National Enquirer. In This Example, If You Placed A 10 Word Ad, It Will Cost You 89.50, And It Will Be Sent Out To 3,500,000 People.COSTCIRCULATION RATIOSThis May Seem Like An Expensive Ad, But The Cost To Get Your 10 Word Ad To 1,000 People Is Only (.0023 X 10) .023! That's Right - Two Cents!! For Every 1,000 People! Therefore, Learn To Evaluate The Circulationcost Ratio Since This Will Tell You The Relative Cost That Is Important. As A Further Example, Consider Advertising In The "Hounds And Hunting" (238). Here The Cost For A Word Is Only .22. Good Deal? NO! In This Case Your Word Cost Per 1,000 Is .0227. Therefore, Your Cost To Place A 10 Word Ad Per 1,000 People Is (.0227 X 10) .227! That's Over 10 Times More Expensive Than The National Enquirer! However, If You Were Selling Something For Hunting, It Might Actually Pull Better Than National Enquirer.ASK FOR RATE CARDBefore You Place An Ad, Write To The Magazine And Ask For Their "Rate Card" For Both Classified Ads And Space Advertising. You Will Normally Receive A Large Package Containing A Sample Publication, Advertising Rates, Schedules And Discounts Offered For Multiple Insertions Placed For Sequential Publication Dates.This Group Of Publications Have Always Proven To Produce Excellent Results For Offers:MAGAZINE NAMECIRCULATION1.Globe Group3,000,000Weekly 12979-00212.The Star2,900,000Weekly3.National Enquirer3,500,000Weekly 4.Grier's Almanac3,011,680Annually5.Field Stream2,000,000Monthly6.Classified, Inc. 25,000,000Monthly7.Grit 330,49610 TimesyrStauffer's Magazine Group1503 S.W. .-12658.Capper's 353,42226 TimesyrStauffer's Magazine Group1503 S.W. .-12659.Popular Science1,861,155 Monthly10.Popular Mechanics1,633,210Monthly11.The Workbasket2,726,0006 Timesyr12.Home Mechanix1,003,244Monthly13.Crafts 'N Things 287,8288 Timesyr. 100014.The Family Handyman1,000,00010 Timesyr28 15.Workbench1,025,0006 Timesyr16.Crafts Magazine1,000,000Monthly17.Money Making Opportunities 222,0008 Timesyr18.Spare Time Magazine 301,0009 Timesyr5810 19.INC. Magazine 647,211Monthly38 Commercial Wharf-388320Fate 200,000MonthlyLlewellyn Publications21.Income Opportunities 400,000Monthly1500 Broadway, 22.Success 1,200,00010 Timesyr23.Book Business Mart 50,0003 TimesyrPremier Publishers24. Income Plus 250,000Monthly73 Spring Street 30325.Entrepreneur 1,700,000Monthly26.Black 240,000Monthly130 27.Mail Profits 15,0006 TimesyrThis Group Represents More Good Magazines With Low CostCirculation Ratios28.Hemmings Motor News 261,551Monthly Rt 29.The Old Farmers Almanac4,400,000Annually30.The Ladies Birthday Alman.3,803,450Annually1715 .31.Cat Fancy 237,528Monthly32.The Antique Trader Weekly 190,000Weekly33.Cars And Parts 106,111Monthly34.The American Rifleman1,372,371Monthly35.The American Hunter1,359,643Monthly36.Railfan And Railroad 144,216MonthlyCarsten's Publications, Inc.37.Bird Talk 123,134Monthly38. Model Railroader 181,683Monthly1027 .39.Sports Collectors Digest 43,361Weekly.40.Muscle Car Review 71,23510 TimesyrDobbs Publishing Group, Inc.41.The American Legion Magazine3,004,913Monthly42.Crochet World 72,3006 TimesyrHouse Of White Birches43.Gun Week 20,000 Weekly Station C44.Quiltworld 71,000 6 TimesyrHouse Of White Birches45.Woodman Of The World Mag. 466,625 Monthly.46. Senior Citizens 69,000 MonthlyLa , CA 9101147.Sew News 235,000Monthly 48.American Motorcyclist 176,169 Monthly49.American Collector's Journal 50,926Bi-Monthly50.Shooting Times 196,441Monthly51.58 Dog Fancy 135,320Monthly2401q 52.Guns Magazine 205,619MonthlyPublisher's Development591 Camino De La Reina, 53.National History 511,463 Monthly54.Baseball Digest 297,490MonthlyTrump Card Marketing55.Farm Journal 730,14513 Timesyr230 W. Sq.56.The Farmer 118,45921 Timesyr57.Finescale Modelier 77,748Bimonthly1027 .58.Trains 91,749Monthly1027 .59.Good Old Days 72,500MonthlyHouse Of White Birches60.Dune Buggies Hot VW's 107,302Monthly 61.American Handgunner Magazine 179,7516 TimesyrPublishers Development591 Camino De La Reina, 62.Fur-Fish-Fame 172,847Monthly63.Changing Times1,372,867Monthly64.B'NAI B'RITH JEWISH MONTHLY 171,457Monthly823 United 65.QST 161,442Monthly66.Railroad Model Craftsman 72,315MonthlyCarsten's Publications, Inc.67.Power Boat 83,22411 Timesyr.68.Saturday Evening Post 500,0006 Timesyr69.Successful Farming 575,68614 TimesyrLocust At 17th70.Hunting 311,715Monthly8490 Sunset Blvd.71.Michigan-Out-Of-Doors 101,066Monthly.72.The Rotarian 510,000Monthly73.Car And Driver 900,691Monthly1515 Broadway74.Organic Gardening1,188,335Monthly.75. News 500,000Monthly, 6th Floor76. Bowling 131,3516 Timesyr5301 77. Motor Trend 738,964Monthly8490 Sunset Blvd78.Soldiers Of Fortune 105,000Monthly79.W.C. - Cross Stitch 72,851Bimonthly80.Equus 138,011Monthly81.Our Sunday Visitor 115,000Weekly200 Noll Plaza82.W.C.- Home Cooking 68,265Monthly83.Flower And Garden 4,171,0006 Timesyr700 West 47th. , 84.Full Cry 33,955MonthlyGault Publications85.American Cage-Bird Mag. 40,000Monthly86.Prorodeo 26,567Bi-weekly101 Prorodeo Dr.87.Football Digest 203,18210 TimesyrTrump Card Marketing88.Guns Amo 521,638Monthly8490 Sunset Blvd.89.Modern Photography 650,386Monthly825 90.Family Motor Coach Association 98,000Monthly8291 Clough Pike91.The Highlander 38,0007 Times Yr92.Craft Art Needlework Digest 101,189Bimonthly93.Yankee2,900,000MonthlyYankee Publishing, Inc.94.National Speed Sport News 75,000Weekly95.National Review 240,00025 Timesyr150 E. 35 Street96.Collectors Mart 86,6236 Timesyr97.Lapidary Journal 35,982Monthly98.Easyriders 356,590Monthly.99.Video Review 450,001Monthly902 Broadway100.Basketball Digest 104,2388 TimesyrTrump Card Marketing101.Winning! Newsletter 100,000Monthly5300 102.Teddy Bear And Friends 60,7436 Timesyr103.Women's Circle 49,1006 TimesyrHouse Of White Birches104.Shutterbug 90,000MonthlyPO Box F105.High Fidelity 300,172Monthly106.Skiing 440,3707 Timesyr1515 Broadway107.Soundings 105,606Monthly.108.Motorcyclist 209,757Monthly8490 Sunset Blvd.109.Horoscope 104,200Monthly110.Practical Homeowner 708,5049 Timesyr.111.Bassmaster 530,757Monthly112.Antique Monthly 66,243MonthlyP.O. Drw. 2113.Pipe Smoker 25,000Monthly114.Banana Republic Trips Mag. 300,000Monthly.115.Camping RV Magazine 20,000Monthly116.Women's Household 39,200QuarterlyHouse Of White Birches117.Body, Mind Spirit 152,000Monthly118.Cycle 373,398Monthly1515 Broadway119.Today's Woman 125,000Monthly200-West , 400120.Lottery Player's Magazine 180,127Monthly121.Video 407,050Monthly460 122.Archery 113,023Monthly123.The Quarter Horse Journal 67,664Monthly2701 I-124.W.C. - Country Needlecraft 44,508Monthly306 125.Modern Drummer 78,400Monthly126.International Travel News 26,109Monthly .127.Worldradio 25,833Monthly.128.Kiwanis 279,249Monthly3636 Woodview Trace129.Power And Motoryacht 135,319Monthly1234 Summer St.130.Modern Electronics 75,241Monthly76 N. Broadway131.Sail 175,212Monthly100 132.The Lutheran1,083,181Monthly133. 325,186Monthly29 .134.The Horse Trader 28,370Monthly135.Passenger Train Journal 16,151Monthly136.Runner's World 451,512Monthly.137.The Log 46,960Monthly138.Harvard Magazine 186,677 Monthly.139.Horse Illustrated 135,609Monthly25025 I-45 North, Spring, TX 77380140.Trailer Boats 72,501Monthly141.Skip 35,400Monthly142.Trailblazer 94,572 Monthly15375 S.E. 143.Saltwater Sportsman 128,521Monthly.144. Outdoors 37,773Monthly.145. Golf 912,157Monthly146.Southern Outdoors 288,963Monthly147.Cats Magazine 129,332Monthly.148.The Western Horseman 162.369Monthly149.Guitar World 128,823Monthly1115 Broadway150.Mother Jones 183,864Monthly.151.Flying Models 27,073Monthly152.Golf Digest1,239,100Monthly153.Fishing World 341,2156 Timesyr154.The Christian Herald 142,376Monthly.155.UCLA Monthly 186,000Monthly156.Video Marketplace 140,000Monthly.157.The Owner Builder 66,150Monthly1516 .158. Sportsman 65,490Monthly159.Woodenboat 103,180Monthly160.The Ensign 54,534Monthly161.Small Boat Journal 57,103Monthly162.Women's Sports And Fitness 300,708 Monthly, Ste H163.Dirt Bike 131,930Monthly164.True West 32,939Monthly165.Jazz Times 49,237Monthly166.Tours Resorts 194,716Monthly.167.Hockey Digest 103,506MonthlyTrump Card Marketing168.Canoe 64,060Monthly169.The Nation 79,978Monthly170.World Tennis 383,059Monthly171.The BackStretch 25,380Monthly172.Motor Boating And Sailing 141,463Monthly224 .173.Car CollectorCar Classics 31,318Monthly174.Circus 281,842Monthly.175.National Lampoon 250,002Monthly155 Avenue Of The 176.Total Health 71,010Monthly177.Bestways 161,815Monthly178.Writer's Digest 220,196Monthly179.Boating 188,057Monthly1515 Broadway180.Horticulture 178,508Monthly20 Park Plaza, 181.New Age 151,730Monthly182.N.J. Hunting And Fishing 15,000Monthly183.Dog World 64,732 Monthly.184.Outdoor 43,422Monthly.185.Sport Fishing 109,384Monthly809 186.Old West 28,385Monthly187.Treasure 22,679Monthly29 Palms, CA 92277188.Petersen's Photo Magazine 283,010Monthly8490 Sunset Blvd.189.Fine Woodworking 296,773Monthly190.Old House Journal 97,9486 Timesyr69th 191.Snowmobile 419,478Monthly319 Barry Ave.S., 192. Lost Treasure 41,423Monthly193.Cycle News 60,700Monthly194.Yachting 136,028Monthly1515 Broadway195.The N.Y. Review Of Books 114,234Monthly.196.American Film 133,232Monthly3. E. .197.Pure-Bred Dogs Amer. Kennel 53,950Monthly198.Knitting Digest 25,6006 TimesyrHouse Of White Birches199. American Photographer 254,107Monthly1515 Broadway200.Saturday Review 200,000Monthly N.E.201.Human Events 36,695Monthly202.American Business 104,772Monthly1775 Broadway203.Classic Toy Trains 10,000Monthly.204.Auto Racing Digest 44,124MonthlyTrump Card Marketing205.Soccer Digest 27,929MonthlyTrump Card Marketing206.High Technology Business 203,678Monthly214 207.The Western Boatman 23,961Monthly208.Archaeology 105,146Monthly15 Park Row209.Motorcross Action 92,257Monthly210.Threads 125,913MonthlyP.O. Box .211.UTNE Reader 67,449Monthly2732 .212.Yoga Journal 44,819Monthly213.Practical Horseman 55,752MonthlyGum Tree Corner214.Dirt Wheels 88,632 Monthly 215.Hounds And Hunting 9,697Monthly216.Backpacker 172,111Monthly1515 Broadway217.Bowling Digest 104,159MonthlyTrump Card Marketing218.Darkroom Photography 70,5088 Timesyr219.Miniature Collector 23,602Quarterly220.Gun Dog 62,973Bimonthly221.BLUMS FARMERS ALMANAC 100,000Annually222The Magazine Antiques 60,578Monthly223.Hispanic Business 107,875Monthly, Suite C.224.Linn's Stamp News 74,082Weekly225.Sel!ing 100,000Quarterly226.Mustang Monthly MonthlyDobbs Publishing Group, Inc.227.Super Ford MonthlyDobbs Publishing Group, Inc.228.Corvette Fever MonthlyDobbs Publishing Group, Inc.229.Mopar Muscle 6 TimesyrDobbs Publishing Group, Inc.DISCLAIMER: The Publishing Business Is A Fickle One And Magazines Come And Go Rapidly. Please Check The List Of References Against The Current Year Issue Of Witers Market (available In Any Library Or Bookstore).
